Crestwood Interiors

The Brief

Over summer I rebranded Crestwood of Lymington and built the website and online shop for Crestwood Interiors, including the order-management system behind the storefront.

Live site at crestwoodinteriors.co.uk

Crestwood is the largest independent interiors company in Hampshire. It has traded for more than twenty-five years from its Lymington showroom, covering kitchens, bathrooms, flooring, curtains, shutters, awnings, and full interior projects. Customers come in to compare materials, plan rooms, and arrange measuring and fitting.

The existing website still reflected that showroom model. There was no catalogue, no checkout, and no way for the team to take and fulfil orders online. Moving into UK-wide retail meant rebuilding the online presence, and deciding how the company should present itself outside Hampshire.

The Name

Crestwood of Lymington works well for the showroom. People recognise it locally, it sits on the building, and it still suits the fitted work that happens in Hampshire. Putting that same name alone on a national shop felt different. A town in the title can make the offer read as local-only, which is right for measurement and fitting, but less useful on product pages, advertising, packaging, and email for customers across the UK. I needed a way to keep the showroom identity without limiting the retail brand to one place.

I kept the showroom name and designed a dual identity for the same company.

Crestwood Interiors is the retail brand for furniture, lighting, accessories, mattresses, and UK delivery. It leads on the website, the shop, and digital channels.

Crestwood of Lymington remains the showroom brand for the premises, measurement, fitting, and project work.

Both names share the Crestwood logomark, the same palette, the same type, and the same visual system. Online shopping leads with Interiors. Showroom and fitted work lead with Lymington. The point was to keep them clearly linked as the same business.

Identity

I kept the Crestwood logomark through the rename. It is the teal circular mark with the company crest and letter C. It is already known from the premises, and it needs to work at every scale, from a favicon to a vehicle.

Around it I designed a full lockup system. Two wordmarks, Interiors and Lymington, share the same lettering and the same relationship to the mark. Colourways in teal, black, and white cover light backgrounds, dark surfaces, print, and email.

On the website the logomark sits at the centre of the header, with search, account, and bag to the sides. I put the brand in the middle and kept the shop tools secondary around it.

The look is quiet and editorial. I wanted the site to match the showroom, calm and focused on materials, rather than a standard ecommerce template.

Linen is the main background. Ink is used for darker sections. Teal is the brand colour, kept mainly for the logomark, rules, and primary actions.

Titles are set in Fraunces. Body, navigation, and prices are Open Sans. The headings have more personality. The supporting type stays plain and readable.

Most of the pages lead with photography. Room shots, material detail, and the showroom itself. Heroes are full-bleed images with type overlaid. Department and category icons are hand-drawn, so the navigation stays on-brand for an interiors company.

Department pages follow the same layout. A full-bleed hero, a short introduction, the range, and a clear choice to visit the showroom or shop online. What changes between departments is the content, not the page structure.

The Website

The site had to do two jobs. Sell products across the UK, and bring people into the Lymington showroom for projects. A lot of the homepage work was about holding both without turning the page into a long list of links.

It opens on the full offer, online and in Lymington, with two equal actions. The live shop follows, then the showroom departments as large image tiles for kitchens, bathrooms, flooring, curtains, and awnings. Furniture is shown in a room as well as on product cards. Navigation follows the same split. Departments on showroom pages, shop categories once someone is buying.

The shop, product pages, bag, checkout, and account are part of the same design. They were not added on as a separate store theme. Cards are square, rules stay quiet, and teal is reserved for actions. A dedicated mattress range sits inside the same system.

Behind the storefront I designed and integrated a full order-management system so the team can run the catalogue, take payment, and process orders. The public site had to work as a real retailer, not a brochure with a buy button.

The end result is one company under two names. Crestwood of Lymington in the showroom, Crestwood Interiors online. The logomark, the visual system, and the website keep those together.