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Student & Designer

Design should be practical, and communicate clearly.

I'm Archie Durrant, a Communication Design student at Arts University Bournemouth (AUB), based in Hampshire, UK.

Who I Am

I'm studying Communication Design at Arts University Bournemouth, where I work across brand identity, campaign systems, editorial design, and digital experiences. I believe good design isn't just about making things look nice - it's about making sure your message is understood.

Whether I'm working on university projects or taking on freelance briefs, my focus is always on understanding the core problem. I take the time to explore different avenues until the solution feels right.

I enjoy the process of turning ideas into functional, practical design work, and I'm always looking for the next opportunity to learn and develop my practice.

Based in Hampshire, UK

Focus areas include brand identity, campaign systems, editorial design, digital experiences, typography, and accessibility. See my case studies.

Archie Durrant, Strategic Communication Designer and Communication Design student at Arts University Bournemouth, Hampshire UK

My Approach

What drives my work

Three principles that keep the work honest, useful, and clear.

  1. 01

    Strategy-led thinking

    Every visual decision should have a reason behind it. I aim to create solutions grounded in a clear understanding of the brief, rather than just relying on aesthetics.

  2. 02

    Collaboration

    Good design is a conversation. Whether it is a university critique or working with a client, I value feedback and open discussion to ensure the work hits the mark.

  3. 03

    Clarity first

    I prefer to keep things simple and direct. By stripping away unnecessary elements, the core message becomes much easier to understand.

My Process

From brief to outcome

  1. 01

    Discovery

    Break down the brief, research the subject, and ask questions until the core problem is clear.

  2. 02

    Development

    Explore directions through sketching and concepts to see what best solves the problem.

  3. 03

    Refinement

    Narrow options through critique and perfect the strongest concept in context.

  4. 04

    Delivery

    Prepare everything properly so the outcome is functional, accessible, and on brief.

FAQ

Quick answers

Who is Archie Durrant?
Archie Durrant is a Strategic Communication Designer and Communication Design student atArts University Bournemouth, based in Hampshire, UK. This site is his design portfolio - not the West End actor of the same name.
What does a Strategic Communication Designer do?
I connect brand strategy with visual craft so messages are clear, distinctive, and usable across campaigns, identity systems, and digital experiences.
Where is Archie based?
Hampshire, UK - open to university, freelance, and collaboration briefs.
How can I get in touch?
Email hello@archies.site or connect on LinkedIn.

Let's work together

Whether you have a project in mind, need a freelance designer, or just want to chat about design, I'd love to hear from you.

hello@archies.site