Designer · Hampshire, UK
Design should be practical, and communicate clearly.
I'm Archie Durrant, a Strategic Communication Designer based in Hampshire, UK. I take on freelance briefs across brand identity, campaigns, and digital presence. Currently studying at AUB.
The practice
I work across brand identity, campaign systems, editorial design, and digital experiences. Good design isn't just about making things look nice. It's about making sure your message is understood.
Whether it's a client brief or a structured university project, the focus is the same: understand the core problem, explore until the solution feels right, then deliver work that holds up in use.
Open to freelance projects and collaboration. If the brief is clear, or you need help making it clear, start with a call.
Based in Hampshire, UK
Focus areas include brand identity, campaign systems, editorial design, digital experiences, typography, and accessibility. See case studies or the offers.
Offers
What clients usually come for.
01
Brand identity
Naming, marks, and systems that hold together across print and digital, practical enough to use every day.
Best if: New brands, rebrands, and businesses outgrowing a DIY look.
02
Campaigns & narratives
Clear messages and visual stories across the touchpoints that matter, not decoration for its own sake.
Best if: Launches, seasonal pushes, and campaigns that need a spine.
03
Digital presence
Websites and digital experiences that match the brand: readable, accessible, and on brief.
Best if: Showrooms, studios, and teams who need a site that works as hard as their offer.
My Approach
What drives the work
Three principles that keep delivery honest, useful, and clear.
01
Strategy-led thinking
Every visual decision should have a reason behind it. I aim to create solutions grounded in a clear understanding of the brief, not aesthetics alone.
02
Collaboration
Good design is a conversation. Whether it is a critique or working with a client, I value feedback and open discussion so the work hits the mark.
03
Clarity first
I prefer to keep things simple and direct. By stripping away unnecessary elements, the core message becomes much easier to understand.
My Process
From brief to outcome
01
Discovery
Break down the brief, research the subject, and ask questions until the core problem is clear. A booked call is usually where this starts.
02
Development
Explore directions through sketching and concepts to see what best solves the problem.
03
Refinement
Narrow options through critique and perfect the strongest concept in context.
04
Delivery
Prepare everything properly so the outcome is functional, accessible, and on brief.
FAQ
Quick answers
A Strategic Communication Designer based in Hampshire, UK, studying Communication Design at Arts University Bournemouth. This site is his design practice, not the West End actor of the same name.
Work together
Let's make it clear.
Tell me about the project. A call is the easiest start; email if you already have a brief written down.
After you book or write in, we discuss the brief. If it feels right, I follow up with a clear outline of scope and next steps.