Work/Social Impact
Poole WNWN
A dignity-first social impact campaign for Poole Waste Not Want Not, reaching people held back by the stigma of seeking help.
- Designer
- Archie Durrant
- Role
- Strategy, UX & Web
- Year
- 2025-26
- Institution
- AUB
- Live
- Visit site
The Brief
To address food poverty stigma through a strategic social impact campaign for Poole Waste Not Want Not. The goal was to reach isolated individuals who need support but are held back by the social pressure and shame of seeking help.
Live site at poolewnwn.co.uk
My Approach
I moved away from a traditional charity plea and focused on the people around those who need support, such as friends and family. The strategy used a Dignity-First model, aiming to reduce the shame that often comes with asking for help. The social supermarket is framed as a useful local resource, so the campaign asks people in gently instead of presenting the situation as a crisis.
Conceptual student project. Not an official commission for Poole Waste Not Want Not.